A printed banner can announce a new business, promote an offer or turn a fence into valuable advertising space. But before you choose the size and upload your artwork, there is one important decision: which banner material suits your location?
PVC and mesh banners both have useful applications. The right choice depends on where your banner will be displayed, how it will be fixed and what customers need to see.
When to choose a solid PVC banner
Solid PVC banners provide a continuous surface for your design. That makes them a useful option for bold promotional messages, colourful graphics and photographs.
Typical applications include:
- Shop promotions and seasonal offers.
- Event announcements and welcome banners.
- Business openings.
- Indoor displays and backdrops.
- Outdoor advertising in suitable, sheltered locations.
If your design contains detailed images or smaller supporting text, a solid surface can help preserve their visual clarity.
However, material choice should always account for the installation. A large solid banner on an exposed fence behaves differently from a smaller banner secured against a supporting wall.
When to consider a mesh banner
Mesh banners have small openings that allow some air to pass through the material. They are worth considering for exposed locations where airflow is an important part of the display plan.
Common uses include fence branding, construction-site advertising and outdoor event displays.
Mesh still needs suitable fixings and a suitable supporting structure. It should never be treated as windproof, and its suitability depends on the complete installation.
The openings also affect the printed appearance. Simple layouts, strong contrast and large lettering are sensible choices, particularly when the banner will be viewed from a distance.
Think about the viewing distance
Whether you choose PVC or mesh, start with the main message.
Someone walking past a shop may have time to read an offer and its details. Someone viewing a fence banner from across a car park may only notice the business name and headline.
Build your design around that first glance. Use one clear message, make the important words large and avoid filling every available space.
Check the finishing before ordering
Your banner’s finishing should suit the way it will be displayed. Depending on the product, options may include hems, eyelets or pole pockets.
Keep important text and logos away from finishing areas, and check the artwork guidance for your chosen product before preparing the file.
Ready to choose your banner?
Measure the available space, note how the banner will be attached and consider how exposed the location is.
Explore our printed banners, or email info@bannerandboard.co.uk with your dimensions and a photograph of the display location.